Jim Smith & Aaron Kotarek
Jim Smith & Aaron Kotarek's Blogs
THROW BACK THURSDAY!!
This week’s walk down memory lane features a “sponsored” copy of a newspaper provided to families to celebrate the birth of a baby.
exPRESSly Speaking Podcast Video Season 2 Episode 7
A truly engaging episode when Gary Lavariere, Chief Revenue Officer at New England Newspapers discussed a wide range of topics...including Cracker Barrel...with Aaron and Jim!
exPRESSly Speaking Podcast Video Season 2 Episode 6
Aaron and Jim chat with Joe Cooper from A Marketing Resource (AMR) about their "Cash Discount Program" which provides an opportunity for publishers (and other business owners) to eliminate credit card interchange fees.
...and BONUS: Jim actually answers a trivia question correctly in this episode!!
exPRESSly Speaking Podcast Video Season 2 Episode 5
If you want to have a greater understanding of digital advertising, Stephen Tompkins offered incredible insights during this episode. Stephen has created campaigns which yielded tangible results for Google, American Express, Citibank, Barclays Bank, Proctor & Gamble, the Boston Beer Company, and many, many more.
I am grateful to have been a part of the discussion! Thanks to Aaron Kotarek for his efforts in creating this opportunity for all of us to learn more about this topic!
exPRESSly Speaking Podcast Video Season 2 Episode 4
Want to hear from a genuine entrepreneurial spirit?!?!? Settle in and enjoy Season Two Episode Four with special guest Warren Dews Jr!!
exPRESSly Speaking Podcast Video Season 2 Episode 3
Our special guest, John Grove , is the newly promoted Corporate Vice President of Consumer Services & Operations at Lee Enterprises. Join us as we talk about John's career, leadership style and his new responsibilities with Lee...and share a story or two of the three of us all staring our careers in the Midwest!
exPRESSly Speaking Podcast Video Season 2 Episode 2
Season 2 Episiode 2 features special guest Jon C. Wiley, MBA the Principal Officer of Madison Marketing in Punta Gorda, Florida visiting with Aaron & Jim Take a listen as we discuss all things direct mail, brand identity, and B to C targeted marketing efforts. Jon is an expert and brings a wealth of strategy and tactical advice and scope to the podcast! Listeners and viewers will also note that Jim is, apparently, the only one in the podcast that doesn't have palm trees in his neighborhood!
exPRESSly Speaking Podcast Video Season 2 Episode 1
Aaron and Jim "go" to New Zealand to speak with Matthew Holdridge, Commercial Manager at Allied Press Limited in Dunedin, NZ. Check out this groups' effort during the pandemic and moving forward. Thanks, Matthew for a terrific conversation!
exPRESSly Speaking Podcast Video Episode 10
WOW! What a way to end Season One of exPRESSly Speaking and jumpstart 2021!! Fascinating conversation regarding building brand and use of data analytics. A terrific discussion with Patrick Tornabene, Chief Consumer Revenue & Strategy Officer at Long Island (NY) Newsday.
exPRESSly Speaking Podcast Video Episode 9
Another great conversation! Enjoy the discussion with guest Jason Sethre, President of Sethre Media Group and Publisher of The Fillmore County (MN) Journal. Aaron, Jim and Jason discuss the impact of local media ownership and... you may even learn about a traditional "board" game played in Wisconsin!!
exPRESSly Speaking Podcast Video Episode 8
Welcome, Todd Peterson to exPRESSly Speaking! Todd is the V.P of Marketing & Circulation at Times-Union (Albany, NY), Head of Membership for Hearst Newspapers AND Publisher of Local First Weekly. The trio will discuss the value of "membership", Hearst's commitment to journalism and multi-tasking the various responsibilities Todd manages on a daily basis. Enjoy!
exPRESSly Speaking Podcast Video Episode 6
Another episode...another incredible guest! Alan Fisco, President of the Seattle Times and industry group America's Newspapers join Aaron and Jim in episode six! Aaron and Alan stump Jim with a trivia question as well!!
exPRESSly Speaking Podcast Video Episode 5
Dr. Matt Lindsay, President of Mather Economics, joins Aaron and Jim in episode five! A variety of print/digital acquisition, engagement and retention topics are discussed. Special thanks to sponsor Wilson Gregory Agency, Inc!!