This OUTSTANDING promotion was utilized by the Akron Beacon Journal last holiday season. In a nutshell, the newspaper printed a page each day that resembled wrapping paper. Who among us has not wrapped a present in newsprint at least once in our lives?!?
Each day the "wrapping paper" page was sponsored by a local advertiser and a full page ad from the sponsor was on the other side of the wrapping paper page.
In addition to increased newspaper sales and advertising revenue, the community goodwill this promotion created was impressive. Community service groups that need wrap for presents they were providing were eager to obtain the page each day.
An incredible promotion that was a winner on many fronts!! GREAT JOB Akron Beacon Journal!
Full disclosure: Steel City Corp. National Sales Manager Jim Smith used this wrap on a number of presents for his family!!