Idea #18 of 50 Days of Ideas! THE NEWS IS BLOOMING!

May 1, 2020 Chicago Tribune

The Chicago Tribune created a partnership with The Home Depot to offer a free seed packet with the purchase of a Sunday Chicago Tribune. Fantastic spring time promotion "blossomed" into a number of increased sales!

Tags: partnerships, promotion, single copy

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"The Standard-Examiner has been able to beat its year over year Thanksgiving Day Single copy number. On Thanksgiving Day 2017 there were 13,774 copies sold, an 1850 paper increase year over year. We have been able to accomplish this by planning ahead and adding over 150 additional locations. We had some locations selling between 400 to 600 newspapers in just one day by using the Sunday fold a way racks. We are looking forward to exceeding this number next year."

Dave Prout
Ogden, Utah
Standard-Examiner

Steel City Corp
1000 Hedstrom Drive
Ashland, Ohio, 44805

Phone: (800) 321-0350
Fax: (330) 797-2947
Email: circsupply@scity.com

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