Idea #30 of 50 Days of Ideas! HONORING OUR LOCAL HEROES!

May 19, 2020 Black Hills Pioneer

The Black Hills Pioneer (Spearfish, South Dakota) used this rack card to promote a special feature in an edition of the newspaper. Rack cards along with in-store P.O.P remain a useful tool in driving single copy sales.

Tags: local heroes, local news, point of purchase

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"The Standard-Examiner has been able to beat its year over year Thanksgiving Day Single copy number. On Thanksgiving Day 2017 there were 13,774 copies sold, an 1850 paper increase year over year. We have been able to accomplish this by planning ahead and adding over 150 additional locations. We had some locations selling between 400 to 600 newspapers in just one day by using the Sunday fold a way racks. We are looking forward to exceeding this number next year."

Dave Prout
Ogden, Utah
Standard-Examiner

Steel City Corp
100 Hedstrom Drive
Ashland, Ohio, 44805

Local Phone: 330-792-7663
Toll-Free: (800) 321-0350
Email: circsupply@scity.com