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Idea #32 of 50 Days of Ideas! SUNDAY SAVINGS...and MORE!

Idea #32 of 50 Days of Ideas! SUNDAY SAVINGS...and MORE!

May 21, 2020 The Sacramento Bee

The Sacramento Bee uses rack cards and bundle hangers to promote Sunday single copy sales. This is one of a series of P.O.P. messages the Bee uses.

Tags: content, coupons, sales, savings

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"The Standard-Examiner has been able to beat its year over year Thanksgiving Day Single copy number. On Thanksgiving Day 2017 there were 13,774 copies sold, an 1850 paper increase year over year. We have been able to accomplish this by planning ahead and adding over 150 additional locations. We had some locations selling between 400 to 600 newspapers in just one day by using the Sunday fold a way racks. We are looking forward to exceeding this number next year."

Dave Prout
Ogden, Utah
Standard-Examiner

Steel City Corp
100 Hedstrom Drive
Ashland, Ohio, 44805

Local Phone: 330-792-7663
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