Been There Saw This
In an era of social media and incendiary memes that spread like wildfire, do you ever wonder if people are concerned about print and local journalism in our democracy?
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November 1, 2013
I enjoyed the nostalgic moment and thought how special and unique it is that both my grandfather and I work in the newspaper industry.
“My generation is building habits around digital content and [how much] we’re exactly willing to pay for it. We’ve grown up with a wealth of news and video available for free on the internet, and for many of us, we also have access to high-quality content through parents or friends subscriptions to services like Netflix. We built media habits around this content from an early age, but we were never forced to actually pay for content. My generation has grown up connected to the internet and we’ve never been at a loss for finding news and information on the web – for free.”
As many of you know, the 360 Media Alliance Mega Summit occurred recently in St. Louis. This conference and programming was developed for circulation/audience development professionals.
I don't need to site any specific results from the countless studies regarding the reduced interest in newspapers by each younger generation – you are already familiar with this trend. It's a big concern for all of us in the newspaper.
April 8, 2013
View the top 10 Rack Card winners of 2013!
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